How to Publish an update to my iOS App

  • Updated



This article will walk you through all the necessary steps on how to update your Live iOS App. A pop-up will appear when a new app version is available. 



Our system automatically creates a new version of your iOS app esp. when changes were made in your AppBuilder. You will also see this update in your Sales Channel iOS section. 



After clicking on the Upgrade App button, the 3rd step (Setting up the App Details) will open allowing you to either submit instantly or make some changes. 

Click on Send for Review when done. 


IMPORTANT! The app may not be submitted for review automatically. Once you have published a new version of your app in PassionApps, you would need to wait for 2-3 hrs then follow the process below in your Apple Developer Account for the new version to be reviewed by the Apple reviewers.

  1. Go to, type in your login credentials then log in.
  2. On your Apple Connect Dashboard, click “My Apps”


  1. Your app status should appear as “Preparing for Submission” in Apple Connect. 


  1. Review the screenshots, description, and In-App Purchases sections.
    • Screenshots should not have any duplicates, error messages, cropped images, low-quality images
    • The description should be accurate, should not be misleading, avoid texts/words that would monetize the current global/local crisis, e.g corona, COVID, pandemic, etc.



  1. Select the latest build of the app version. Note: Make sure that the version under the iOS app and the build are similar. If not, click on the red button and choose the newest build. 




  1. Select In-App Purchases if you are offering new pricing plans. Make sure to cross-check the price/s that you set on the Pricing Page of your Account.Note: You can skip this step if you didn't add or change your pricing plans. 



  1. Select your Release Option. You can decide how your app will be released after it passes the review process. 


  • Manually: You'll have to go into App Store Connect and release it
  • Immediately: It’ll be released as soon as it passes certification
  • On a date: It’ll be published on a specific date (if it has passed certification)
  1. Finally,  click Save on the top-right hand corner, then Submit or Add for Review.


How long does it take to get the app store approval?

In most cases, it takes about three to five days to receive approval and can take up to 24 hours for your app update to appear in the App Store. Currently, the app reviews are delayed due to the limited staffing for safety purposes.

You will receive email notifications from Apple directly. 


You will also be able to keep track of the progress of your app by logging in to your AppBuilder. Apple app update review usually will take 3-5 days or more depending on their review/revision requests. 





Refer to this article if something went wrong with your latest Apple submission: 

Apple App Rejections and How to Resolve Them 



If you need immediate support and have general questions about, check out our Help Center and these articles for tutorials, walkthroughs, and answers to your FAQs: 


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